Author Archives: mlakicx

Marketing Automation & CRM Platforms: The Dynamic Duo

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Bulk Email List Segmentation – Affiliate Product Promotion Example

Not long ago, I stumble upon on a great case study from Peter Garety. He is a great guy and I learned a lot from him when it come to email marketing. He shared a promotional strategy that he did for a product and cash in about $34000. What I find interesting in this particular…

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Micro Course part 7 – CORALE

So far in this series, we saw how email was an integral part of our daily lives and our business. We talked about the potential dollar value of every email you send and why it was important to optimise your email campaigns to maximise this. Then we had some FUN with the subject line split…

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Micro Course part 6 – HOOK line and sinker

In case you missed it, I just took the rabbit out of the magicians hat and showed you that he was up my sleeve all the time. (Yeah my magic skills aren’t as good as my email copy) It started in part 5 and I followed through in part 6. See it yet? From the…

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Micro Course part 4 – Email Magnets

In this part, we’re looking at email magnets. Now do I mean “traffic” magnets or do I mean “email” magnets and what’s the difference? Well that’s a curious thing, isn’t it… But there’s a world of difference! A traffic magnet, sometimes called “link bait” or a “hook article” is designed to attract people looking for…

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Micro Course part 5 – BUTTERFLY to Lama

So in the last part, I left you with the 3 problems that roadblock your email empire and mean that “traffic” magnets are not enough. In today’s part, let’s try to solve that problem. So how do we create an “email” magnet (versus a “traffic” magnet) and change this modality from sounbdite consumption, to a…

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Micro Course part 3 – Were you right?

In this part, let me give you the results from our last lessons FUN split testing quiz. The important take away here is that tests can only tell part of the story. THey also need to be statistically significant. You’re on highly dangerous ground if you make long term business decisions based on 1% or…

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Micro Course part 2 – Say What?

In this part, we’re going to have a little FUN and run a SPLIT TEST on three email campaigns and see which ones performed best. Cool right? Can you guess the winners? One of the most frequent questions I get asked about email marketing is about the content; What to send? How often? How to…

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Micro Course part 1 – The X Factor

Here’s what you need to take away from today. On “average” an email could be worth 20 dollars EACH, for every email you send. Sure it depends on 101 things, like your business, price points, list quality and so on. But as a sample figure, taken from a real business that uses email, 20 dollars…

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