Bulk Email List Segmentation – Affiliate Product Promotion Example

Not long ago, I stumble upon on a great case study from Peter Garety. He is a great guy and I learned a lot from him when it come to email marketing.

He shared a promotional strategy that he did for a product and cash in about $34000. What I find interesting in this particular startegy is how he segment his list when doing this kind of promotion.

So here is what Peter did:

Now, the key to get results with any promotion is PERSISTENCE – you need to mail hard and a lot.

SEGMENTATION TIP:

You can try this if you have a Get Response account (that’s what I use – most likely other autoresponders allow that as well). Send broadcast messages like you normally do, but before you send out the next message, filter out people who opened the previous email to a brand new list and don’t mail the current broadcast to them at the same time.

With this very simple segmentation within a few days you will discover the exact amount of people you that are responding to your messages.

I do this every month – it improves delivery, it improves relationships with autoresponder service and most importantly, I get better results with my promotions.

As you can see, he target only people who have shown interest. Then he move them to another list and communicate with them based on their interest. Like he said, that will not only increase your conversion and results, but also improve delivery and relationships with your autoresponder service.

Here is how this process look like:

He send this first “bait” email to the entire list

segmentation1

Those who show interest are sent to his blog to learn more. Then he remove them from the main list and put only those subscribers to a new list where they start to receive a sub-segment sequence of email.

Then he send another email to the main list and repeat the same process:

segmentation2

Same will happened on this third email:

segmentation3

(this is for example purpose, I don’t know how much exactly emails did he sent, this is done to illustrate you his segmenting process)

When they are in the sub-sequence, he provide quality content and offer a solution for a specific problem that can be solved with the product that he promote.

He offer great bonuses for those who take action – it increase conversion and interest, but also give more value to the product itself.

At the end of the promotion period, you can put those subscribers back to the main list, or leave them in the sub-list and communicate with them based on their interest.

segmentation4

(does this strategy sound familiar? See my Product Launch Segmenting process)

As with GetResponse you can’t automatically segment your list and move subscribers to a sub-list, he is moving his subscribers manually. That is OK and obviously give results, but you will certainly miss some subscribers as not all of them will click your message when you send it, not to mention manual work involved.

I would suggest using a tool like my WP list Segmenting Machine and I would automate this whole process. When you use smart links, strategies like this one become automated – set and forget system.

In my report “The Simple Segmentation Process For Mailing Your Email List Without Annoying Your Prospects” you can find this exact strategy on how to segment your list using smart links and creating this sub-segment sequences that Peter is using to get such results.

Another advantage when using tools like my WP list Segmenting Machine is that you can send your subscribers anywhere you want in your sequence. So when sending them back to the main list for example, you can put them back after those promotion messages so that they don’t start receiving the same messages again.

Another advantage is that you can set this whole process as automated sequences, not as broadcast/newsletter messages. So whenever you receive a new subscribers, he will be put to this automated sequence automatically (when he reach it eventually). You don’t have to create this emails as broadcast and one time promotions. Turn them into your evergreen funnel.

Hope you will find this report informative and see how important is to segment your list.

All the best,

Miso Mlakic